{"id":1269,"date":"2025-06-05T19:56:47","date_gmt":"2025-06-05T19:56:47","guid":{"rendered":"https:\/\/motion.com.ar\/news\/?p=1269"},"modified":"2025-06-05T19:57:00","modified_gmt":"2025-06-05T19:57:00","slug":"mcdonalds-presenta-un-motor-de-estado-de-animo-futurista-en-hong-kong","status":"publish","type":"post","link":"https:\/\/motion.com.ar\/news\/mcdonalds-presenta-un-motor-de-estado-de-animo-futurista-en-hong-kong\/","title":{"rendered":"McDonald&#8217;s presenta un \u00abmotor de estado de \u00e1nimo\u00bb futurista en Hong Kong."},"content":{"rendered":"<ul>\n<li>McDonald&#8217;s Hong Kong presenta un restaurante insignia redise\u00f1ado en Admiralty Station con un din\u00e1mico \u00abMood-Engine\u00bb<\/li>\n<li>La instalaci\u00f3n digital de 22 metros responde a la energ\u00eda del cliente con iluminaci\u00f3n, animaci\u00f3n y personajes de McDonaldland.<\/li>\n<li>Dise\u00f1ado por Landini Associates, el proyecto celebra los 50 a\u00f1os de McDonald&#8217;s en Hong Kong<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1271 size-full\" src=\"https:\/\/motion.com.ar\/news\/wp-content\/uploads\/2025\/06\/mc-donald-hong-kong-4.jpg\" alt=\"\" width=\"543\" height=\"360\" srcset=\"https:\/\/motion.com.ar\/news\/wp-content\/uploads\/2025\/06\/mc-donald-hong-kong-4.jpg 543w, https:\/\/motion.com.ar\/news\/wp-content\/uploads\/2025\/06\/mc-donald-hong-kong-4-300x199.jpg 300w\" sizes=\"auto, (max-width: 543px) 100vw, 543px\" \/><\/p>\n<p>McDonald&#8217;s\u00a0inaugur\u00f3 su restaurante m\u00e1s din\u00e1mico hasta la fecha en Admiralty Station, Hong Kong, con un nuevo y audaz dise\u00f1o \u00abMood-Engine\u00bb de\u00a0Landini Associates\u00a0. Denominado \u00abRay-Naissance\u00bb en honor a su fundador, Ray Kroc, el redise\u00f1o conmemora los 50 a\u00f1os de McDonald&#8217;s en Hong Kong y los 70 a\u00f1os desde que Kroc abri\u00f3 su primer restaurante en Estados Unidos.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Conocido como uno de los locales McDonald&#8217;s m\u00e1s concurridos del mundo, el local del Almirantazgo se ha transformado en un restaurante insignia de 833 metros cuadrados impulsado por \u00abLoco-Motion\u00bb, una instalaci\u00f3n digital central de 22 metros de largo que cambia de iluminaci\u00f3n, color y animaci\u00f3n para adaptarse a la energ\u00eda del restaurante a lo largo del d\u00eda. Los personajes animados de McDonald&#8217;s y el dise\u00f1o adaptable dan vida al espacio, combinando una imagen de marca divertida con una modernidad elegante.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1272 size-full\" src=\"https:\/\/motion.com.ar\/news\/wp-content\/uploads\/2025\/06\/mc-donald-hong-kong-3.jpg\" alt=\"\" width=\"540\" height=\"357\" srcset=\"https:\/\/motion.com.ar\/news\/wp-content\/uploads\/2025\/06\/mc-donald-hong-kong-3.jpg 540w, https:\/\/motion.com.ar\/news\/wp-content\/uploads\/2025\/06\/mc-donald-hong-kong-3-300x198.jpg 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/p>\n<p>Dise\u00f1ado para adaptarse en tiempo real a los estados de \u00e1nimo y necesidades de los clientes, el concepto Mood-Engine refleja la evoluci\u00f3n del rol de McDonald&#8217;s en los centros urbanos de ritmo acelerado. Seg\u00fan Landini Associates, el redise\u00f1o busca establecer un est\u00e1ndar atemporal para la inversi\u00f3n en interiores: visualmente fluido, adaptado a las necesidades locales y emocionalmente atractivo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1273 aligncenter\" src=\"https:\/\/motion.com.ar\/news\/wp-content\/uploads\/2025\/06\/mc-donald-hong-kong-300x194.jpg\" alt=\"\" width=\"300\" height=\"194\" data-wp-editing=\"1\" srcset=\"https:\/\/motion.com.ar\/news\/wp-content\/uploads\/2025\/06\/mc-donald-hong-kong-300x194.jpg 300w, https:\/\/motion.com.ar\/news\/wp-content\/uploads\/2025\/06\/mc-donald-hong-kong.jpg 558w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>El proyecto abarca la estrategia de marca completa y el dise\u00f1o interior, incluyendo gr\u00e1ficos, se\u00f1alizaci\u00f3n, se\u00f1alizaci\u00f3n, animaci\u00f3n en pantalla e incluso uniformes para el personal. Es el entorno m\u00e1s inmersivo de McDonald&#8217;s hasta la fecha, y un indicio de hacia d\u00f3nde se dirige el sector de la comida r\u00e1pida.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s Hong Kong presenta un restaurante insignia redise\u00f1ado en Admiralty Station con un din\u00e1mico \u00abMood-Engine\u00bb La instalaci\u00f3n digital de 22 metros responde a la energ\u00eda del cliente con iluminaci\u00f3n, animaci\u00f3n y personajes de McDonaldland. Dise\u00f1ado por Landini Associates, el proyecto celebra los 50 a\u00f1os de McDonald&#8217;s en Hong Kong McDonald&#8217;s\u00a0inaugur\u00f3 su restaurante m\u00e1s din\u00e1mico hasta [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-1269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"jetpack_featured_media_url":"https:\/\/motion.com.ar\/news\/wp-content\/uploads\/2025\/06\/mcdonald-honk-kong-01.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/motion.com.ar\/news\/wp-json\/wp\/v2\/posts\/1269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/motion.com.ar\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/motion.com.ar\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/motion.com.ar\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/motion.com.ar\/news\/wp-json\/wp\/v2\/comments?post=1269"}],"version-history":[{"count":2,"href":"https:\/\/motion.com.ar\/news\/wp-json\/wp\/v2\/posts\/1269\/revisions"}],"predecessor-version":[{"id":1275,"href":"https:\/\/motion.com.ar\/news\/wp-json\/wp\/v2\/posts\/1269\/revisions\/1275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/motion.com.ar\/news\/wp-json\/wp\/v2\/media\/1270"}],"wp:attachment":[{"href":"https:\/\/motion.com.ar\/news\/wp-json\/wp\/v2\/media?parent=1269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/motion.com.ar\/news\/wp-json\/wp\/v2\/categories?post=1269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/motion.com.ar\/news\/wp-json\/wp\/v2\/tags?post=1269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}